Are you considering hiring a professional digital marketing agency? But choosing the right one has been confusing and frustrating!
If yes, worry no more, we’ve highlighted some tips to help you save yourself the time, money and hassles of choosing the wrong agency:
- Be clear on your goals.
When you are considering hiring a marketing agency for your small business, ensure you state your goals and objectives: figure out what exactly you need help with, and in order to figure that out, you’re going to want to take a look at a few key metrics.
Traffic: You can track the volume of traffic you’re getting in Google Analytics. This shows you the number of people visiting your website.
Leads: These are the people in your funnel. They’ve likely signed up to your email list at some point – through a white paper, downloadable offer, or bulletin. Check your CRM or email list to see how many leads you have in your funnel.
Sales: This is really the key measure of your success. At the end of the day, the goal of marketing is to bring in potential clients who generate revenue for the business. If you’re not getting sales, you’re missing something.
Once you have each of these metrics, you want to compare them to one another.
- Figure out what’s missing or what’s not performing well
Presently, this might just be what you need outside assistance for! It tends to be extremely difficult to take an objective look at your marketing funnel when you are working on it all the time. Sometimes an external perspective is exactly what you need to figure out what’s missing or what needs to change.
But maybe your issue with traffic is that your website doesn’t rank high on search engines and you need some SEO support.
Maybe you’re in a really competitive niche, and your competitors’ ads are doing better than yours. Your solution might be some PPC or copywriting help.
Maybe you have a good size social media following, but none of those people are not attracted to your website. That’s a social conversion issue.
If you have issue with leads, you might find that your copy isn’t converting. You can check your web design or user navigation. Maybe your messaging isn’t clear or it’s not targeted to speak directly to your audience. Maybe you’re looking at it and realizing you don’t have an opt-in to get people into your marketing funnel.
- Do your research.
Now that you’ve identified your problem, your next step is to do your research.
The first thing you’ll want to do is look for some agencies that render the services you are looking for.
That one was most likely an easy decision, but let’s look at what comes next.
What other services do they provide? While you might think that an SEO-only or PPC-only agency is the best fit for your requirements, if that’s what you’re missing, that may not necessarily be the case.
- Focus on getting the best value, not the best price.
Cost should be taken into consideration when it comes down to your final decision, but you shouldn’t go with whoever has the least expensive rate. The least expensive agency will rarely offer you the best value. Ask instead what you get for your money, and be realistic of what’s expected from each of you. This can help you have the confidence that your money isn’t being squandered, rather invested in your company’s future.
If your company requires the services of a quality digital marketing agency, consider Artgro Internet Marketing located in Houston, TX. With a specialty in analytic-driven and ROI-focused lead generation, their team of digital strategists, data architects, analysts, writers, developers and engineers, adopts a customized strategy to build you a plan based on your industry and current position within that competitive landscape. Learn more about their digital marketing services or get in touch to get a free evaluation today.
- Find a Digital Marketing Agency That Fits Your Style
Remember that these agencies aren’t just selling their customers’ products, they are selling their own as well. When you do investigation on different agencies, look at how they market themselves. If you enjoy their website appearance and find it easy to navigate, this is a good sign. On the other hand, if their website underwhelms you, that’s a warning. A good digital marketing agency’s website will tell you exactly who they are and what they do, as well as how they can help your brand.
If you have a small business, you may want to match with a smaller digital marketing agency. Local businesses may have better luck hiring an agency that is based in their area, and so on.
It’s essential to make note of how things feel when you meet in person, especially if you want to build a lasting relationship. Choose an agency that suits your style so you will enjoy working together for a long time.
If you are in need of digital marketing agency that fits your style and offers the best value, then look no further Artgro Internet marketing is the best for you.
Contact us today for your Digital marketing needs.