Essential Strategies for Marketing an Aesthetic Clinic

Marketing an aesthetic clinic at a time when people are focusing on essentials seems like carrying up a giant boulder up a hill. However, it’s still possible for you to build a large patient base and get the word out about your new business even during a pandemic. You need to be strategic, empathetic, and knowledgeable about your consumer base and industry.

Moreover, consumer trends are starting to increase again in the second quarter of 2021, which means that audiences might be ready to move on to the next normal, which means more people are willing to spend money on beauty treatments and procedures.

If you are a dermatologist opening up your aesthetic clinic for the first time, here are some tips for expanding your reach through marketing.

Maximize every tech tool at your disposal

To use technology is to modernize your clinic’s day-to-day operations. Here are some technological tools you can leverage to market your aesthetic clinic and services:

• Allow patients to set up appointments online through your website, phone numbers, or social media accounts.
• Come up with your clinic’s own app to give consumers information about your opening hours, services, rates, and other important details.
• Make room for telemedicine so that your patients can reach you even if they cannot make it to the clinic.
• Partner with a company specializing in ASC billing solutions, especially if your clinic does outpatient procedures. Doing so will help you and your staff gain access to centralized billing, making the process much smoother not just for you but also for your patients.
• Keep you, your staff, and patients safe from being infected by COVID-19 by placing automatic hand sanitizers in every corner of the clinic.

At a time like 2021, not capitalizing on tech tools like this is to make operations much more inconvenient for you, your staff, and your patients, so make sure to check every technological resource you can. Another incentive for using these tools is that you can use them to promote and market your brand, showing people that you are truly sincere in making their visit as smooth and safe as possible.

Create organic connections

When it comes to marketing a clinic or anything that involves health and wellness, the results need to speak for themselves. This is why the heart of your marketing must be tangible results that no one can dispute. If you truly want to market your clinic so that more patients will come through the doors, make sure to do the following:

• Use treatments that are known for their evidence-based results.
• Do a before-and-after campaign with your earliest patients, but don’t forget to ask for their written consent. If they don’t allow it, don’t use their progress for marketing your clinic.
• When it comes to medical treatments, the best marketing is still word-of-mouth. Provide giveaways for patients who can get other patients to walk through the doors. Think of it as a rewards system or promo.
• Allow patients to tell their stories through your social media accounts. It can be something as simple as leaving a review on your social networks or something more campaign-driven like a video testimony. Either way, giving your satisfied patients a voice can help other people believe that your clinic and services are truly the real deal.
• Make sure you’re not breaking any of the rules or guidelines set by the Federal Trade Commission when coming up with content or promos for your services, treatments, procedures, and products.

Lead with compassion and empathy

In a time like the COVID-19 pandemic, the last thing people need is brands and companies telling them why they need a nose job or a laser hair removal treatment. Consumers need kindness, empathy, compassion, and the sense that business owners and marketers are not out to profit from their suffering. Here are some tips for extending kindness to your audience:

• Video testimonials can be very empowering. For example, if you have a patient who found success in their quest to be free from acne, ask them if they would like to share their story through your websites. Skin conditions like acne can affect people emotionally and mentally, so using this angle can help people see your clinic as someone who truly cares about their plight and not just for profit.
• Be as sensitive as you can when posting tips and advice regarding skin care, self-care, or anything else related to health and wellness. Make sure you have at least a few people who can go through the contents to ensure that you’re not offending any sector of your audience and that you are always inclusive and welcoming.

Effectively marketing and promoting a business in a time of a pandemic is hard, but it’s not impossible. Care about your patients, maximize technology, and be strategic at every point—and you’re in a good place to start.